Briefings

Culture Change Indicator Bank

How to… develop indicators and KPIs for your public engagement support programme.

updated on 29 Aug 2024
4 minutes read

How do you know that you really are embedding public engagement into your institution? When developing and implementing your Public Engagement Culture Change Strategy, you, your institution, and your funders will often want evidence that your programmes are succeeding. Evidencing culture change is notoriously tricky and there is a lot of potential evidence to choose from. This guide is designed to help you identify indicators of success and the evidence you could collect to show your progress. 

The indicators here are grouped so that you can choose the most relevant and achievable indicators in each category. Your indicators should directly relate to your strategy and proposed implementation activities and enable you to show how these are succeeding. A balanced strategy would aim for at least one indicator within each group, with more indicators needed in areas where you are hoping to make the most change.

 The indicators in the below were developed by the SEE-PER teams, and collated by the NCCPE and Mary Clare Hallworth. We have linked them to the categories in the EDGE tool. You are unlikely to want to use them all, and you will almost certainly have your own to add

People and Purpose

Strategy and Planning

Indicators Evidence 

An institutional strategy for PE is established 

PE written into already active institutional strategic plans

PE written into other HEI strategies i.e. departmental strategies 

Implementation plan created based on the strategy and action observed 

Investment in PE and monitoring of activity

Risk assessment in place for what happens if the PE strategy is not implemented

Documents such as: 

  • Meeting minutes 
  • Strategies 
  • Action plans 
  • Reports on action plan 
  • Business plans and reports on resources invested in activity 

     

Signed manifesto for PE Leadership committees/ meetings attendance and invited members

Governance and Leadership

Indicators Evidence 

Establishment of a PE Steering Group/ Committee 

Commitments to PE systematically reviewed at other HEI committees 

Public engagement expertise integrated into leadership meetings and decision-making processes 

Leadership take decisions that commit resource, time or support for PE 

Public Engagement lead has appropriate responsibility to be effective in creating change 

Senior leaders take formal responsibility for PE 

Leaders at all levels take formal responsibility for PE

Management and accountability arrangements in place i.e. leaders reporting into committees or regular meetings between PE professional services staff and senior leaders

Membership of governance groups involve community and university representation; community organisations, students, academic and professional staff as well as senior university leaders

Reporting structures articulated i.e. committee terms of reference 

Demonstration of how KPIs are being reported on at which committees e.g. financial plans and number of researchers supported, trained and mentored 

Leadership commits internal (or core) funding to sustain PE outputs and structures 

Details of roles of PE leaders, JDs of public engagement champions and staff responsible for PE

Participation of senior leaders in PE-related activities e.g. hosting awards, attending workshops or activities 

PIs and HODs support application and time out of office to attend PE training or activities 

CPD, PDR promotion criteria include PE in senior role titles and job descriptions

 

Communication

Indicators Evidence 

Leadership talk about the value of PE in communications and recognise achievement in PE 

 

Leadership share PE strategy and plans 

 

PE encouraged and supported in institutional communications 

 

PE success stories shared via institutional media and/or profiled on websites 

 

Successes of staff/student projects engaging the public in research are published and shared internally and externally

Communications data: 

 

  • online and social media activity 

 

  • example publications and downloads 

 

  • case studies 

 

  • newsletters

People and Process

Support

Indicators Evidence

Investment is made in specialist PE support

Consultancy and advice is available to colleagues when developing PE

 Public Engagement expertise is available for brokerage of collaborations and partnerships between researchers and publics

 Public Engagement expertise is available to advise on grant applications 

Public Engagement expertise is consulted for institutional reporting (such as REF, KEF, civic university partnerships programme) 

PE is supported with seed funding from the institution 

HEI systems ( e.g. finance) are set up to support PE

Business plan and reports on invested activity and expertise 

Description of institutional support structure, including job descriptions 

Support logs: 

  • numbers of staff using advice and resources, 
  • numbers of external funding applications supported 
  • numbers of internal fund application 
  • numbers of successful funds and amounts

PE and PE expertise costed into funding applications 

Details of training on offer and how this fits in with other training opportunities

  

Learning

IndicatorsEvidence

Opportunities to develop PE skills through training are offered, including evaluation 

Opportunities to develop PE skills through activities are offered

Training is integrated with HR and wider CPD offers including evaluation

Peer-to-peer networks exist for staff to support each other’s PE practice 

Mentoring opportunities for PE are available to staff 

Staff and students have access to tools, guides and resources to support PE activity 

Evaluation is a standard practice as part of the engaged research process 

Specialist PE support is enabled to use evaluation to improve practice within the sector

Training/ CPD taken up, attendance numbers, feedback and evaluations 

Opportunities and initiatives run, numbers of participants and attendees 

Numbers of researchers who have done PE and are now contributing to sharing lessons and training with others

Partnership mapping 

Staff surveys 

PE expertise in attendance at conferences such as Engage 

Case studies available, including case studies of public engagement activities supported by the team 

Journal articles written about PE or PE support 

Templates of promotion criteria/ PDR guidance

Recognition

PE is recognised in formal reward and recognition processes 

PE is written into promotion and PDR 

PE is recognised in awards and prizes (internal and external)